Methods Consultants Use to Decode Markets
Consultants cross-check official statistics with alternative data: credit card panels, freight indices, web traffic, and channel checks. When signals agree, conviction rises; when they diverge, hypotheses are refined and assumptions are stress-tested deliberately.
Methods Consultants Use to Decode Markets
Rather than betting on a single forecast, consultants craft base, upside, and downside scenarios with explicit catalysts. They simulate sensitivities in pricing, churn, and input costs, linking each scenario to playbooks, budget contingencies, and measurable early indicators.